__________________________________________________________________________The Innovative Choice
   
 Areas of Expertise:
    
   § Customer Satisfaction & Loyalty Tracking
 
   § Branding, Awareness, Image & Competitive
        Positioning Ideation
 
   § Employee Retention
 
   § New Product Concepts

Tools:

   §   Phone, Mail & Online Surveys

   §   Focus Groups (traditional structure, client-
        focused informal groups, telephone groups, and
        online bulletin boards)

   §   Executive and Consumer In-Depth Interviews

   §   Ethnography/Observation

    §   Ideation
 
 Industries of Expertise:

   § Financial/Insurance/Healthcare
 
   § Consumer Products/Retail
 
   § Advertising/Communications
 
   § Higher Education
 
   § Non-Profit
 
   § Manufacturing
               
IMR Research Group promises an innovative approach to address client challenges.  _____________________________
   
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