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| Deeper Market Insight |
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IMR Research Group is a full-service market research and ideation firm with a focus on designing projects that produce a deeper understanding of a target market.
While we typically custom design tailored projects to address individual client goals, we have several road-tested products that cover several client-specific needs, including:
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Employee
Insight
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Work/Life Attract and retain talent in an increasingly
competitive landscape. As an escalating talent crunch merges
with historically low levels of corporate loyalty and boomers are
being replaced by younger workers with different expectations about
the role of work in their lives, employers must be more strategic
than ever before in their efforts to attract and retain employees.
Younger workers today also tend to pick a city in which to live and
then find a job. Furthermore, research reveals a strong relationship
between dynamic cities, companies with progressive people practices,
and a company's profitability. The results of one study shows that
companies using the most progressive HR policies had:
- 50 percent less
turnover,
- 3.5 times
greater sales per employee, and
- More than three
times greater market value to book value of its shares.
IMR works with
forward-thinking communities and companies that understand the
challenge new economy employers face in attracting talented workers.
The primary result of the work/life survey is a statistical model
based on 44 attributes that determine the workplace attributes most
important to employees and gauges employee satisfaction on these
same workplace attributes. The resulting scorecard compares a
company's results to a baseline of other companies and shows
employers where they are doing well and on which areas they need to
focus to help recruit and retain workers. To learn more, contact
Erin Gallagher at 704.332.4332 or
egallagher@imrgroupinc.com.
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Future Insight
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Magellan Navigating new territory. Powering innovative ideas.
Using conventional methods to address business challenges doesn’t
cut it in today’s fast-changing marketplace. While understanding
best practices is important, it can allow you to catch up with the
competition but rarely surpass it. Frankly, most of the methods used
to solve business problems are the same ones used by others in the
industry and lead to the same types of solutions, nothing
revolutionary. Our innovation process is an engaging yet structured
one that helps organizations navigate the future by working with an
organization's employees and customers to generate breakthrough
ideas.. For details, click here.
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| Customer Insight |
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TouchPoint The voice of your customer online.
Want to know what's really going on in the minds of your customers?
Quickly and cost effectively? IMR's TouchPoint ‘speaks to’ clients’
customers using a high-quality online panel of more than 2 million
consumers. What distinguishes our panel members from most is that
they are not ‘professional survey takers’. Although our process is
streamlined for maximum cost efficiencies, IMR research
professionals work with clients to design TouchPoint surveys that
specifically address clients' objectives. For details, click
here. |
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